The UK Parliament wanted to reach youth online and outside the classroom. As a digital writer for its Education Service, I took a lead role on this award-winning project’s concept and content.
Silver winner, best learning game, E-learning Awards
Shortlist, secondary digital content, 2012 BETT Awards
Finalist, corporate social responsibility (community), 2012 Peer Awards
Help 13-15 year olds develop an appreciation of how laws are made.
Our task was to make an online activity that would engage youth inside and outside school.
I proposed a concept that would allow young people to create and personalise their own country.
MyUK integrates customisation and casual gaming mechanics, social media and a light-hearted tone of voice.
My role was to lead on content and copywriting. The project was a collaboration with lead producer Peter Stidwill and the superb design agency Preloaded. I also managed two external writers.
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