The UK Parliament wanted to reach youth online and outside the classroom. As a digital writer for its Education Service, I took a lead role on this award-winning project’s concept and content.
Silver winner, best learning game, E-learning Awards
Shortlist, secondary digital content, 2012 BETT Awards
Finalist, corporate social responsibility (community), 2012 Peer Awards
Shortlist, secondary digital content, 2012 BETT Awards
Finalist, corporate social responsibility (community), 2012 Peer Awards
BRIEF
Help 13-15 year olds develop an appreciation of how laws are made.
APPROACH
Our task was to make an online activity that would engage youth inside and outside school.
I proposed a concept that would allow young people to create and personalise their own country.
MyUK integrates customisation and casual gaming mechanics, social media and a light-hearted tone of voice.
My role was to lead on content and copywriting. The project was a collaboration with lead producer Peter Stidwill and the superb design agency Preloaded. I also managed two external writers.
SAMPLE CONTENT
